Commercial radio

Commercial Radio:

Throughout this essay I will be looking at three different purposes of commercial radio. I will be looking at promoting events, how radio stations choose their music and the needs for promoting different musicians’ music.

Radio stations can be used tom promote different events. A key example of this is Capital’s summer time ball; Capital use their own station to promote their event as those who listen to Capital are the primary target audience for the concert. This can also be used to make money through multiple listeners phoning in to win tickets as each phone call has a standard charge.

Radio stations are also used to promote new artists music but also to provide new music to those who tune into the station. This allows the station to earn money as new artists might pay for their songs to be listened to at peak times. For example, when parents are picking their children up from school or during rush hour. This allows the station to generate revenue from advertising fees. The radio station will then see how the new artists music is reacted to and then decide if they should play the song more regularly.

Each commercial radio station has a different purpose; certain stations are expected to play certain genres of music or discuss certain topics in correlation to their target audiences’ interests. An example of this would be Kiss FM. Kiss are expected to play dance and RnB music and therefore speak about topics that relate to these genres of music.

Concluding, commercial radios main purpose is to raise revenue by attracting large target audiences and promoting events that they believe their target audience will be attracted to. However, radio stations can also raise revenue by making artists pay for their music to be played on the station at peak times.