Slide 1: Different techniques are used during the making of live/ in concert music videos. In the video ‘Dangerous’ by The XX the techniques used are camera movements and angles. These techniques used in all live footage music videos. In the video we can see that different camera angles are used, for example, there is a close up of all the band members and a long shot of the band performing together.
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Live/ In concert: When musicians use live footage of them performing
for them music videos instead of producing a music video to go with their song.
Slide 2: Narrative/
Animation/ Surrealist: Delta Heavy are a band that have produced different
styles of music videos. In their music video ‘Get By’ they have produced a
stop-motion animation music video. However, Delta Heavy have also produced
different types of animation music videos such as ‘White Flag which is a narrative
music video set in a surrealist dream land. Although Delta Heavy produce
different types of animation music videos they all have one thing in common;
they are all interpretive music videos. This means that the audience has to
think about the wider meaning of the lyrics in relation to the music video.
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Narrative: refers to the way a story is told. In this case we are talking about
how a music video communicates a story to its audience.
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Surrealist: an art movement which aims to break down the boundaries between
fantasy, dreams and reality. In music videos, this means using bizarre and
jarring imagery, creating a dream-like quality which would be memorable to the
audience.
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Animation: As a medium which has classically been used to experiment with story-telling
techniques, music videos will often use animation.
Slide 4: Ja Rule’s
‘Mesmerize’ music video is based off well known 1978 film Grease. A convention
used in the making of referencing/ homage videos is allusion. This enables the
audience to automatically understand what the music video is based on.
Moreover, song from popular music genres use a variety of techniques in the
making of the music video. A few used in Mesmerize are: miming and lip syncing,
camera movements and camera angles.
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Homage: videos pay respect to other media sectors. This specific music video
pays homage to the film Grease.
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Allusion: When a reference to a person, existing text, place or event is made
within a music video
Slide 5: The
influence of commercials has a big impact on most music videos. A key example
of the influence of commercials is Lady Gaga’s ‘Telephone’ that was produced in
2010. The music video consists of multiple brands being shown throughout the
entirety of the music video. Additionally, the music video also uses allusion
as the car seen in the video is from the film ‘Kill Bill’. When displaying a
brand on camera, the audience is always shown a close up of the product; this
can be done for allusion or parody purposes.
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Influence of commercials: the style or narrative of some music
video are influenced by the world of advertising & commercialism.
Bibliography:
Dangerous: https://www.youtube.com/watch?v=k6_ibA9_kJU
Mesmerize: https://www.youtube.com/watch?v=VcP96KbFIIU
Telephone: https://www.youtube.com/watch?v=EVBsypHzF3U
Colour scheme:
blue, black & white
Main body
text: Arial
Titles/
Keywords: Arial Black
Shapes: squares/ rectangles
Transitions: morph
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